The Vault is the space within My Last Song where people can put the information required by their close family and executor when they die or when they feel it wise to allow the second key holder to access their funeral wishes, will, Letter of wishes etc.
It’s also where, I hope, people will store their personal details – obituary, achievements, secrets, photos, family history – that will give future members of their families an accurate insight into their lives and times…a sort of digital immortality.
The arguments against calling this area the Vault were:
- Not sure what a Vault was;
- It’s a place in a church where bodies were put;
- It’s a large safe which only rich people can afford to store their gold nuggets etc.
The alternative word that participants liked was Lifebox. The case for Lifebox seems to me sound.
- It says ‘life’ and not death;
- It accurately describes the space in My Last Song – a virtual a storage box with various sections.
As the focus group was so small, I have tweeted and emailed several followers of My Last Song to ask if they have a preference: Vault or Lifebox? Early votes cast indicate Lifebox will win.
So it seems that we will now have to change all references to the Vault to Lifebox, and see if this title welcomes people in, rather than scaring them away.
Of course, there’s nothing scary or unpleasant in the My Life Song Vault – just useful sections to help you put your affairs in order and store your memories.
But names are important. Would the Mars Bar have been successful if it was called the Uranus Bar? And there was a good reason why Lever Brothers ditched the washing powder called Omo.